Message Behind Our Logo
We truly believe in the message behind our logo: "Be the change you wish to see in the world"- Gandhi. It means become an active participant in what you believe in and change starts with you! In our case, we believe in protecting and cleaning up the Earth.
The tree in our logo represents the physical presence of life on Earth. We chose a tree to be that presence because trees are such a vital part of the planet and do so much to clean up the Earth. A tree is in complete balance with the Earth and at all times is the change.
We placed the Earth inside the tree to signify that we eat, drink, live, and breathe parts of the Earth. The Earth is essentially a part of us and, therefore, what we do to the Earth affects us just as we affect the Earth.
Our logo portrays the Earth
as heart-shaped because when you are the change it’s like you
are surrounding the Earth with love. You are giving back to the planet
that provides us with so much. When we help the Earth in a positive
way we become the change that we want to see.
